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Tejasri Pitta

AEM Content Author & CMS Specialist

Crafting exceptional digital experiences for global brands like Mercedes-Benz and Microsoft. Expert in Adobe Experience Manager, website migrations, and multi-regional content strategies.

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Technical Expertise

CMS & Platforms

  • Adobe Experience Manager (6.4/6.5)
  • AEM Forms (O2O)
  • Experience Fragments
  • Content Fragments
  • Templates & Components
  • MSM (Rollout & Inheritance)
  • WCM

Web Technologies

  • HTML5
  • CSS3
  • Java (Basic)
  • SEO Metadata
  • WCAG Accessibility
  • Redirections & Aliases

QA & Tools

  • Manual QA
  • Regression Testing
  • UAT
  • Horizon
  • Jira
  • ADO (Azure DevOps)

Soft Skills

  • Attention to Detail
  • Cross-team Collaboration
  • Time Management
  • Problem Solving
  • Adaptability

Professional Experience

Webmaster / AEM Content Author

RAPP INDIAN OCEAN

Client: Mercedes-Benz

Feb 2025 – Present

Chennai, India

  • Authored and updated Mercedes-Benz APAC websites using AEM 6.4/6.5 and AEM Forms 2.0.
  • Built pages with components, templates, and DAM assets across SUV, Sedan, and Coupé product lines.
  • Utilized roll out and inheritance (MSM features) to streamline localization and maintain consistency across regions.
  • Managed aliases, redirections, and SEO metadata to enhance accessibility and search visibility.
  • Supported website launches with comprehensive QA, regression testing, and UAT.
  • Collaborated with production and regional teams for timely content delivery and query resolution.
  • Handled market-specific localization for multiple APAC regions while maintaining global brand consistency.

AEM Content Author

HCL TECHNOLOGIES

Client: Microsoft

Feb 2022 – Sep 2024

Hyderabad, India

  • Executed Windows AEM Migration, building modular content for Microsoft's e-Commerce website.
  • Contributed to the launch of Microsoft's Surface devices e-commerce platform.
  • Managed digital assets in AEM DAM, ensuring proper tagging and categorization.
  • Resolved image overlap issues using Smart Crop and maintained visual integrity.
  • Optimized pages for WCAG accessibility standards and SEO meta details.
  • Followed structured workflows for content creation, review, and approval.
  • Participated in high-stakes launches ensuring timely delivery and implementation.

Education

Raghu Engineering College

B.Tech - Electronics and Communication Engineering

7.5 GPA
June 2017 – Jul 2021